This campaign was created in the class "Public Relations Campaigns" at Auburn University. We were split up into teams and challenged to create an experimental marketing campaign for our clients Fox Sports and Auburn Athletics. The main focus of the campaign was to see how we could better Verizon's contract with our clients.
Our campaign consisted of six elements: goals, objectives, executive summary, concept, execution and evaluation. We presented our campaign to our client using Microsoft PowerPoint and example images. You can view my team's campaign on the right.