Social Media Release: Owl-O-Ween Hot Air Balloon Festival

This social media release was created for the 5th annual Owl-O-Ween Hot Air Balloon Festival. Owl-O-Ween is put on by Kennesaw State Univeristy each year at their Fifth Third Bank Stadium.The name Owl-O-ween comes from combining their mascot, the owls, and the holiday Halloween. This year Owl-O-Ween was held on Friday, October 27 and Saturday, October 28.

Admission to the event was $19 for adults and $9 for children aged 3-12. Children under the age of 3 got in for free.

The event features the inflating of hot air balloons, which were located on all three of the stadium's fields. Vendors, who help sponsor the event, were lined up along the outside of the stadium and along pathways. Live music and entertainment was found on various stages throughout the event.

A costume contest was held by Cobb Travel and Tourism. The contest was completely online, and guests were encouraged to submit their costumes via Instagram and Twitter with the hashtag #OOW17. Winners were announced the following Monday.

To view a pdf copy of the social media release click here

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